Monday, December 30, 2013

MARVEL SUSPENDS PERIODICAL DISTRIBUTION TO BARNES & NOBLE, BOOKS-A-MILLION

(from comicbookresources.com)



Marvel has reportedly suspended distribution of periodical comics to Barnes & Noble and Books-A-Million, with representatives of both chains indicating to Good E-Reader that the move applies to the entire book market. The stores will continue to carry the publisher's graphic novels and trade collections, which are distributed by Hachette, as well as single issues released by DC Comics and Dark Horse.

A Marvel spokesman had no comment when contacted this morning by CBR News.

According to Good E-Reader, while a smattering of Marvel periodicals still may be found at some smaller or rural stores, the titles are simply no longer available to Books-A-Million.

Typically shelved with the magazines or on the outskirts of the graphic novel section, the selection of single issues -- not only Marvel's but those from other publishers as well -- were generally light, and restricted to those titles and characters with broad appeal. As ICv2.com notes, those periodical sales likely meant little to the bottom lines of either Marvel or the book chains, but they provided branding opportunities for both parties.